Beyond Events: Jennifer Nguyen Builds Cross-Border Industry Connections Across Asia

International exhibitions and industry events are increasingly becoming platforms for businesses to exchange expertise, establish strategic relationships and explore opportunities across different markets.

Throughout 2026, Jennifer Nguyen has worked alongside Jasmine Chau through CjC Marketing Agency and Italian Atelier on a series of industry initiatives spanning hospitality, food and beverage, architecture, luxury design and real estate.

As Project & Stakeholder Coordinator at CjC Marketing Agency, Jennifer Nguyen has been actively involved in executing these projects, working with speakers, business executives, brand partners and event organisers to turn programme concepts into delivered experiences.

A Year of International Industry Engagement

Food & Hospitality Vietnam 2026 – Exploring the Future of Luxury Hospitality

24 March 2026 | SECC, Ho Chi Minh City

One of the year’s early initiatives was Cracking The Luxury Code: Redefining the Future of Vietnamese Hospitality & Gastronomy, developed by CjC Marketing Agency and Italian Atelier during Food & Hospitality Vietnam 2026.

The programme explored premium hospitality through three themes: luxury standards, operational excellence and the human side of luxury experiences. It also extended beyond the seminar through The Alpha Node Circle, an invitation-only executive dinner at Hoshiyo Dining Lounge, creating a more intimate setting for senior professionals and business connections.

Asia Architecture Design Awards 2026 – Connecting Regional Design Professionals

26 June 2026 | Dragon Pearl Cave, Quang Ninh, Vietnam

Through the 2026 Asia Architecture Design Awards (AADA) and Asia Hospitality Awards (AHA), CjC Marketing Agency and Italian Atelier contributed to bringing together architects, designers, developers and hospitality professionals from across the region.

The event provided a platform for industry recognition, professional exchange and networking, while further expanding the organisations’ engagement with the regional architecture and hospitality communities.

Vietfood & Beverage – ProPack Vietnam 2026 – Developing Industry Conversations

6–8 August 2026 | SECC, Ho Chi Minh City

At Vietfood & Beverage – ProPack Vietnam 2026, CjC Marketing Agency developed The Gastronomy Blueprint, with Italian Atelier Asia-Pacific as Official Content Partner and VINEXAD collaborating on the programme.

The seminar explored brand identity, ingredient preservation technologies, premium retail expectations, packaging and distribution channels. Jennifer was involved in the programme’s execution and moderator, helping bring industry speakers and business professionals together for discussions on the evolving F&B market.

IFFINA+ 2026 – Connecting International Design & Vietnamese Heritage

24–27 September 2026 | NICE PIK 2, Jakarta, Indonesia

At IFFINA+ 2026, CjC Marketing Agency and Italian Atelier served as content partners for The Branded Residence Blueprint, a panel held on 24 September exploring the relationship between European luxury design and Southeast Asia’s real estate and hospitality sectors.

Working alongside Jasmine Chau, Jennifer contributed to developing and executing the initiative, coordinating stakeholders and supporting the delivery of the programme.

Moderated by Satria Wei, Managing Director of Hotelivate Savills, the discussion featured four industry professionals:

Iva Anggraeni – Deputy Director Product & Technical Services, The Ascott Limited.  

Regawa Paramasiddi – Senior Associate Director & Strategic Consulting, Cushman & Wakefield.

Christin Castillo – Principal, HBA Indonesia.

Pamudji Soebagio Slamet – Director of Development, Wyndham Hotels & Resorts.

The panel explored branded residences, European craftsmanship, bespoke furniture, fixtures and equipment procurement, and the balance between international design standards and local market requirements.

The collaboration also introduced Vietnamese lifestyle brand Tinh Mộc as a gift sponsor for the panel, presenting agarwood-based products to international guests and bringing Vietnamese cultural heritage into the experience.

Vietfood & Beverage – ProPack Hanoi 2026 – Continuing the Industry Dialogue

4 November 2026 | I.C.E Hanoi, Vietnam

The collaboration continued with Decoding the New Consumer & The Evolution of F&B, developed with VINEXAD, CjC Marketing Agency and Italian Atelier.

The seminar brought together industry professionals to discuss changing consumer behaviour, digital purchasing patterns and emerging trends shaping Vietnam’s F&B market. The programme further strengthened the connection between industry knowledge, professional networking and business engagement.

From Industry Events to Long-Term Business Relationships

Across these initiatives, Jennifer’s work has extended beyond event coordination into hands-on project execution, stakeholder engagement and cross-border collaboration.

Working alongside Jasmine Chau, she has gained experience in developing industry programmes, coordinating international speakers and partners, managing operational requirements and delivering curated professional experiences across different markets.

The common thread is a focus on creating meaningful connections rather than simply bringing people together at an event. Whether through specialist seminars, executive networking or international industry panels, each initiative provides an opportunity for businesses to exchange knowledge and explore potential partnerships.

Looking Ahead: New Projects and Partnerships in 2027

Following a year of engagements across hospitality, F&B, architecture, design and real estate, CjC Marketing Agency and Italian Atelier are preparing for further projects and international collaborations in 2027.

Their areas of engagement include:

Industry seminars and conferences: Developing specialist discussions, expert panels and business forums tailored to specific industries.

Curated executive dinners: Creating invitation-based dining experiences for business leaders, decision-makers, investors and potential partners.

International brand partnerships: Connecting businesses and brands with relevant stakeholders, event platforms and regional markets.

Strategic networking: Building professional platforms that encourage meaningful business relationships and long-term collaboration.

For businesses, exhibition organisers, industry associations and brands looking to expand their networks across Asia, these initiatives offer opportunities to develop targeted industry programmes and curated business experiences.

Building the Next Connection

For Jennifer Nguyen, 2026 represents an important step in her professional journey across international projects and industry platforms. Working alongside Jasmine Chau has allowed her to take an active role in executing initiatives, engaging with international stakeholders and building connections across different business communities.

As new projects take shape for 2027, Jennifer and the CjC Marketing Agency and Italian Atelier teams welcome opportunities to connect with organisations interested in hosting specialist industry seminars, developing international partnerships or collaborating on curated executive dinners.

For industry organisers, businesses and potential partners interested in creating meaningful connections across Asia, connect with Jennifer Nguyen to explore collaboration opportunities for 2027.

This press release has also been published on VRITIMES