Trong khu\u00f4n kh\u1ed5 The Gastronomy Blueprint \u2013 h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh do CjC Marketing Agency ph\u00e1t tri\u1ec3n, v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Italian Atelier Asia-Pacific trong vai tr\u00f2 Official Content Partner, di\u1ec5n ra t\u1ea1i Vietfood & Beverage \u2013 ProPack Vietnam 2026 do VINEXAD t\u1ed5 ch\u1ee9c, phi\u00ean th\u1ea3o lu\u1eadn \u201cNgh\u1ec7 thu\u1eadt Bao b\u00ec & T\u1ed1i \u01b0u h\u00f3a Chu\u1ed7i Gi\u00e1 tr\u1ecb\u201d \u0111\u00e3 mang \u0111\u1ebfn nhi\u1ec1u g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 c\u00e1ch gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 gia t\u0103ng xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh t\u1eeb nguy\u00ean li\u1ec7u \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n
\u0110\u1ed3ng h\u00e0nh c\u00f9ng phi\u00ean th\u1ea3o lu\u1eadn, ch\u1ecb Lora L\u00ea \u2013 Founder The H\u1ed3 Ti\u00eau \u2013 mang \u0111\u1ebfn g\u00f3c nh\u00ecn t\u1eeb ch\u00ednh h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb cho m\u1ed9t nguy\u00ean li\u1ec7u b\u1ea3n \u0111\u1ecba quen thu\u1ed9c c\u1ee7a Vi\u1ec7t Nam. V\u1edbi The H\u1ed3 Ti\u00eau, c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t s\u1ea3n ph\u1ea9m gia v\u1ecb, m\u00e0 t\u1eeb h\u1ea1t ti\u00eau Ph\u00fa Qu\u1ed1c \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn v\u00e0 n\u00e2ng niu qua t\u1eebng \u0111\u00f4i tay ng\u01b0\u1eddi b\u1ea3n x\u1ee9, c\u00f9ng nh\u1eefng gi\u00e1 tr\u1ecb v\u1ec1 v\u00f9ng \u0111\u1ea5t, con ng\u01b0\u1eddi v\u00e0 v\u0103n h\u00f3a \u0111\u01b0\u1ee3c g\u1eedi g\u1eafm ph\u00eda sau nguy\u00ean li\u1ec7u.<\/p>\n
Theo ch\u1ecb Lora L\u00ea, gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t nguy\u00ean li\u1ec7u b\u1ea3n \u0111\u1ecba kh\u00f4ng n\u1eb1m \u0111\u01a1n thu\u1ea7n \u1edf vi\u1ec7c nguy\u00ean li\u1ec7u \u0111\u00f3 hi\u1ebfm hay \u0111\u1eaft. \u0110i\u1ec1u l\u00e0m n\u00ean gi\u00e1 tr\u1ecb s\u00e2u h\u01a1n ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng mang theo k\u00fd \u1ee9c c\u1ee7a m\u1ed9t v\u00f9ng \u0111\u1ea5t v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a nh\u1eefng con ng\u01b0\u1eddi \u0111\u00e3 t\u1ea1o ra n\u00f3. M\u1ed9t h\u1ea1t ti\u00eau c\u00f3 th\u1ec3 l\u00e0m m\u00f3n \u0103n ngon h\u01a1n, nh\u01b0ng khi \u0111i c\u00f9ng m\u1ed9t c\u00e2u chuy\u1ec7n ch\u00e2n th\u1eadt, n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edb \u0111\u1ebfn s\u1ea3n ph\u1ea9m l\u00e2u h\u01a1n.<\/p>\n
Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m, ngu\u1ed3n g\u1ed1c v\u00e0 b\u1ea3n s\u1eafc, nguy\u00ean li\u1ec7u v\u00ec th\u1ebf kh\u00f4ng c\u00f2n ch\u1ec9 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u00f4ng n\u0103ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n bi\u1ebft s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb \u0111\u00e2u, ai \u0111\u00e3 t\u1ea1o ra n\u00f3 v\u00e0 \u0111i\u1ec1u g\u00ec khi\u1ebfn v\u00f9ng \u0111\u1ea5t \u1ea5y tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t. Khi nh\u1eefng c\u00e2u chuy\u1ec7n \u1ea5y \u0111\u01b0\u1ee3c k\u1ec3 m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh v\u00e0 g\u1eafn v\u1edbi tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, m\u1ed9t nguy\u00ean li\u1ec7u c\u00f3 th\u1ec3 v\u01b0\u1ee3t ra kh\u1ecfi vai tr\u00f2 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a.<\/p>\n
\u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch The H\u1ed3 Ti\u00eau ti\u1ebfp c\u1eadn h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Thay v\u00ec ch\u1ec9 b\u00e1n ti\u00eau, th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn nh\u1eadn v\u1ec1 m\u1ed9t nguy\u00ean li\u1ec7u v\u1ed1n r\u1ea5t quen thu\u1ed9c trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y. T\u1eeb m\u00f9i h\u01b0\u01a1ng khi m\u1edf n\u1eafp, ch\u1ea5t li\u1ec7u bao b\u00ec, h\u00ecnh \u1ea3nh cho \u0111\u1ebfn c\u00e1ch k\u1ec3 chuy\u1ec7n, m\u1ed7i \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec1u \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng d\u00e0nh cho nguy\u00ean li\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb t\u1ef1 nhi\u00ean b\u00ean trong s\u1ea3n ph\u1ea9m.<\/p>\n
V\u1edbi The H\u1ed3 Ti\u00eau, h\u1ea1t ti\u00eau Vi\u1ec7t Nam ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn \u1edf m\u1ed9t v\u1ecb tr\u00ed kh\u00e1c, t\u01b0\u01a1ng t\u1ef1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00e2n tr\u1ecdng m\u1ed9t chai r\u01b0\u1ee3u vang hay m\u1ed9t l\u1ecd d\u1ea7u \u00f4 liu \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat ch\u1ec9n chu. Khi thi\u1ebft k\u1ebf, tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng g\u00f3p ph\u1ea7n l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb c\u1ee7a nguy\u00ean li\u1ec7u, s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 qua c\u00f4ng n\u0103ng m\u00e0 b\u1eaft \u0111\u1ea7u c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o n\u00ean m\u1ed9t c\u1ea3m nh\u1eadn kh\u00e1c bi\u1ec7t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 b\u1ea3n s\u1eafc.<\/p>\n
M\u1ed9t trong nh\u1eefng h\u01b0\u1edbng \u0111i \u0111\u01b0\u1ee3c The H\u1ed3 Ti\u00eau ch\u00fa tr\u1ecdng l\u00e0 collaboration, khi th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ed9ng l\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c \u0111\u1ea7u b\u1ebfp, photographer v\u00e0 nh\u1eefng ngh\u1ec7 s\u0129 tr\u1ebb. M\u1ed7i ng\u01b0\u1eddi mang \u0111\u1ebfn m\u1ed9t g\u00f3c nh\u00ecn ri\u00eang, t\u1eeb \u0111\u00f3 m\u1edf ra nh\u1eefng c\u00e1ch k\u1ec3 kh\u00e1c nhau v\u1ec1 c\u00f9ng m\u1ed9t nguy\u00ean li\u1ec7u. Khi nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng tham gia v\u00e0o c\u00e2u chuy\u1ec7n theo nh\u1eefng c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh, h\u1ea1t ti\u00eau kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 m\u1ed9t lo\u1ea1i gia v\u1ecb m\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a v\u0103n h\u00f3a v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n
T\u1eeb g\u00f3c nh\u00ecn c\u1ee7a The H\u1ed3 Ti\u00eau, gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi m\u1ed9t m\u1eaft x\u00edch ri\u00eang l\u1ebb. \u0110\u00f3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh b\u1eaft \u0111\u1ea7u t\u1eeb ng\u01b0\u1eddi n\u00f4ng d\u00e2n t\u1ea1o ra n\u00f4ng s\u1ea3n t\u1eed t\u1ebf, ti\u1ebfp t\u1ee5c qua c\u00e1ch ch\u1ebf bi\u1ebfn, \u0111\u00f3ng g\u00f3i, k\u1ec3 c\u00e2u chuy\u1ec7n, \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn nh\u1eefng c\u0103n b\u1ebfp ph\u00f9 h\u1ee3p v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n
Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c n\u00e2ng t\u1ea7m n\u00f4ng s\u1ea3n Vi\u1ec7t kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n hay m\u1ed9t thi\u1ebft k\u1ebf \u0111\u1eb9p h\u01a1n. Theo ch\u1ecb Lora L\u00ea, \u0111\u1ec3 m\u1ed9t nguy\u00ean li\u1ec7u c\u00f3 th\u1ec3 b\u01b0\u1edbc v\u00e0o ph\u00e2n kh\u00fac cao c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n nh\u00ecn to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb nh\u01b0 m\u1ed9t h\u00e0nh tr\u00ecnh th\u1ed1ng nh\u1ea5t, n\u01a1i m\u1ed7i ng\u01b0\u1eddi tham gia \u0111\u1ec1u \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 c\u00f9ng g\u00f3p ph\u1ea7n t\u1ea1o ra gi\u00e1 tr\u1ecb. Khi \u0111\u00f3, \u0111i\u1ec1u \u0111\u01b0\u1ee3c trao \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nguy\u00ean li\u1ec7u, m\u00e0 c\u00f2n l\u00e0 v\u0103n h\u00f3a, s\u1ef1 ch\u00e2n th\u00e0nh v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1eadt.<\/p>\n
S\u1ef1 tham gia c\u1ee7a ch\u1ecb Lora L\u00ea mang \u0111\u1ebfn cho The Gastronomy Blueprint m\u1ed9t g\u00f3c nh\u00ecn t\u1eeb th\u1ef1c ti\u1ec5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho nguy\u00ean li\u1ec7u b\u1ea3n \u0111\u1ecba, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng cu\u1ed9c \u0111\u1ed1i tho\u1ea1i v\u1ec1 c\u00e1ch nh\u1eefng gi\u00e1 tr\u1ecb v\u1ed1n hi\u1ec7n di\u1ec7n trong n\u00f4ng s\u1ea3n Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n, k\u1ec3 l\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 s\u1ee9c c\u1ea1nh tranh trong ph\u00e2n kh\u00fac cao c\u1ea5p.<\/p>\n
Italian Atelier Asia-Pacific v\u00e0 CjC Marketing Agency tr\u00e2n tr\u1ecdng c\u1ea3m \u01a1n ch\u1ecb Lora L\u00ea \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng The Gastronomy Blueprint, d\u00e0nh th\u1eddi gian chia s\u1ebb nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 nguy\u00ean li\u1ec7u b\u1ea3n \u0111\u1ecba, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m Vi\u1ec7t. Ban T\u1ed5 ch\u1ee9c hy v\u1ecdng s\u1ebd ti\u1ebfp t\u1ee5c c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ed3ng h\u00e0nh c\u00f9ng ch\u1ecb Lora L\u00ea v\u00e0 The H\u1ed3 Ti\u00eau trong nh\u1eefng di\u1ec5n \u0111\u00e0n chuy\u00ean ng\u00e0nh s\u1eafp t\u1edbi.<\/p>\n
Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0y c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean VRITIMES<\/p>\n","protected":false},"excerpt":{"rendered":"
Trong khu\u00f4n kh\u1ed5 The Gastronomy Blueprint \u2013 h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh do CjC Marketing Agency…<\/p>\n","protected":false},"author":1,"featured_media":2261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imagedelivery.net\/H6_s_Eb_ylTWnSEV3HlmYQ\/prd\/48e8d15f-38c6-42c3-a971-aa75b2c06fc7\/public","fifu_image_alt":"T\u1eeb H\u1ea1t Ti\u00eau \u0110\u1ebfn Gi\u00e1 Tr\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u: Lora L\u00ea V\u00e0 H\u00e0nh Tr\u00ecnh N\u00e2ng T\u1ea7m Nguy\u00ean Li\u1ec7u Vi\u1ec7t","footnotes":""},"categories":[10],"tags":[],"class_list":["post-2260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam"],"_links":{"self":[{"href":"https:\/\/www.asiajournaux.com\/index.php?rest_route=\/wp\/v2\/posts\/2260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asiajournaux.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asiajournaux.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asiajournaux.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2260"}],"version-history":[{"count":0,"href":"https:\/\/www.asiajournaux.com\/index.php?rest_route=\/wp\/v2\/posts\/2260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asiajournaux.com\/index.php?rest_route=\/wp\/v2\/media\/2261"}],"wp:attachment":[{"href":"https:\/\/www.asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asiajournaux.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}