Jakarta was represented by 10 tourism partners, including PHRI Jakarta, Taman Safari Indonesia, PIK Tourism Board, Universal Tour & Travel, Nusaraya International Tour and Travel, Dwidaya Wisata Indonesia, Gran Melia Jakarta, Novotel Jakarta Mangga Dua Square, Plataran Indonesia, and Baltic Golf Travel Specialist.<\/p>\n
The Jakarta Provincial Tourism and
\nCreative Economy Agency (Disparekraf DKI Jakarta) has reaffirmed its position
\nin the international tourism market by participating in ITB China 2026, Asia’s
\nlargest B2B travel trade show, held at the Shanghai World Expo Exhibition and
\nConvention Center from May 26\u201328, 2026. This participation marks Jakarta’s
\ndebut as an independent destination at this highly influential B2B travel trade
\nshow specifically targeting the Chinese market, serving as a key component of
\nthe city’s grand strategy to achieve Top 50 Global City status. <\/p>\n
ITB China 2026 has set a new record,
\nfeaturing over 900 travel organizations from 85 countries and regions, 1,700
\ncurated buyers, and over 46,000 scheduled business meetings. This year’s
\nedition completely sold out despite a 20% increase in exhibition space,
\nreflecting the exceptionally high global demand for the continuously growing
\nChinese travel market. <\/p>\n
China has consistently been one of
\nthe largest sources of foreign tourists for Indonesia and Jakarta. With the
\npost-pandemic tourism recovery strengthening, demand from Chinese tourists for
\nSoutheast Asian destinations has increased significantly. With 1,700 buyers in
\nattendance\u201434% of whom focus on luxury and customized travel, and 25% on MICE
\n(Meetings, Incentives, Conventions, and Exhibitions)\u2014ITB China 2026 presents a
\ngolden opportunity for Jakarta to attract high-value market segments. <\/p>\n
“ITB China 2026 is a strategic
\nstage to convince Chinese and Asian tourism industry players that Jakarta is no
\nlonger just a transit city. We have prepared highly competitive MICE products,
\nheritage tourism, and world-class shopping experiences,” stated Andhika
\nPermata, Head of the Jakarta Provincial Tourism and Creative Economy Agency. <\/p>\n
“Jakarta offers a unique appeal
\nas an urban destination that seamlessly blends modernity with rich cultural
\nheritage. From the historic Old Town (Kota Tua), the diversity of Nusantara
\nculinary delights, and world-class shopping centers, to a dynamic creative
\neconomy ecosystem\u2014everything is available in one continuously transforming
\nmetropolitan city,” added Lucky Wulandari, Head of Marketing and Attractions.\n<\/p>\n
Participation in ITB China 2026
\naligns with the agency’s long-term strategy to promote Jakarta on the
\ninternational stage. Disparekraf DKI Jakarta remains committed to expanding its
\ntourism promotional reach, building strategic partnerships with global industry
\nplayers, and creating memorable travel experiences for every guest visiting
\nJakarta. <\/p>\n
Capitalizing on the momentum of ITB
\nChina 2026, Jakarta proudly brought 10 leading tourism delegates. These
\nparticipants included the Jakarta chapter of the Indonesian Hotel and
\nRestaurant Association (PHRI); Taman Safari Indonesia, promoting educational,
\nconservation, and underwater entertainment tourism; the PIK Tourism Board,
\nshowcasing Jakarta’s newest tourism districts; and top-tier Destination
\nManagement Companies (DMCs) such as Universal Tour & Travel, Nusaraya
\nInternational Tour and Travel, and Dwidaya Wisata Indonesia. Premium
\naccommodations, including Gran Melia Jakarta and Novotel Jakarta Mangga Dua
\nSquare, were also highlighted. Furthermore, Jakarta promoted authentic
\nNusantara culinary experiences through Plataran Indonesia and introduced the
\ncity as a premier golf destination in collaboration with Baltic Golf Travel
\nSpecialist. <\/p>\n
Jakarta’s presence went beyond
\nmerely exhibiting; the goal was to forge long-term partnerships. During the
\nevent, the Jakarta Provincial Government’s booth received significant
\nenthusiasm from visitors, generating 336 potential leads with an estimated value
\nof IDR 53,394,561,990. Driven by this remarkable achievement, Jakarta is fully
\nprepared to welcome more tourists and business professionals from China with
\nworld-class, friendly, and safe services. Through this participation, the
\nagency targets a substantial increase in foreign tourist arrivals to Jakarta,
\nultimately making a tangible contribution to regional revenue (PAD). <\/p>\n","protected":false},"excerpt":{"rendered":"
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